Requirements for Brand Managers and Product Managers Responsible for Competitiveness of Product and Brands
Competitiveness of a product and care of a brand value are mainly the work of product managers and brand managers who play a major role in creating a competitive advantage of their companies. The aim of the paper is to present partial results of an independent research and connect them with the know...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2016-09-01
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| Series: | Journal of Competitiveness |
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| Online Access: | http://www.cjournal.cz/files/222.pdf |