Spesial Produk, Citra Merk, Konformitas dan Perilaku Merokok

Abstract. The objective of the research was to examine whether there is a special relationship existed between product ,brand image and conformity to smoking behavior. The subjects of research was 84 smokers in Karangbesuki village Sukun District, Malang City who selected randomly, with the characte...

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Bibliographic Details
Main Author: Vecky Nelwan
Format: Article
Language:Indonesian
Published: Fakultas Psikologi Universitas 17 Agustus 1945 Surabaya 2016-02-01
Series:Persona
Online Access:http://jurnal.untag-sby.ac.id/index.php/persona/article/view/554