Market Segmentation using Neural Networks (Case Study: Pharmaceutical Market in Iran)
Like other sciences, market segmentation, as a science, seeks to realize unique needs of human being. In health market, individual diagnostic and curative methods are practiced more than anytime. However, a foundation of this market, pharmaceutical market, is not as advanced as other products and se...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_22110_09cb0459154dea7eb9f29ed5d8ec09f4.pdf |