TÍTULO NULO CUSTOMER RELATIONSHIP MANAGEMENT Y LAS PEQUEÑAS Y MEDIANAS EMPRESAS: UN ESTUDIO DE MÚLTIPLOS CASOS EN EMPRESAS PORTUGUESAS CUSTOMER RELATIONSHIP MANAGEMENT E AS PEQUENAS E MÉDIAS EMPRESAS: UM ESTUDO DE MÚLTIPLOS CASOS EM EMPRESAS PORTUGUESAS
Customer Relationship Management (CRM) emerges as a response to organizations that choose to adoptstrategies of relationship marketing so as to o er customers a more personalized experience. The need forsignificant investments in the purchase of technological systems and to adapt the internal proced...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2013-01-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/49905 |