PRE-TRIP DECISION ON VALUE CO-CREATION OF PEER-TO-PEER ACCOMMODATION SERVICES
In making decisions through online platforms specifically in choosing accommodation for traveling, travelers often consider the judgment of others as a signal to make decisions. In this case, progressively online reviews have an essential role in online platforms to influence decision making for tra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zibeline International
2019-11-01
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| Series: | Acta Informatica Malaysia |
| Subjects: | |
| Online Access: | https://actainformaticamalaysia.com/archives/AIM/2aim2019/2aim2019-19-21.pdf |