Organizational performance from the social, environmental and corporate image perspectives: a study of the six largest Brazilian banks Análise do desempenho organizacional sob as perspectivas socioambiental e de imagem corporativa: um estudo apoiado em DEA sobre os seis maiores bancos no Brasil

Data envelopment analysis of information from the social balance sheets and about corporate images of these six banks was made for characteristics related to performance in two respects. First was the use of the social and environmental investment capacity and second was the achievement of corporate...

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Bibliographic Details
Main Authors: Marcelo Álvaro da Silva Macedo, Fabrício Carvalho Cípola, Antônio Francisco Ritter Ferreira
Format: Article
Language:Portuguese
Published: Emerald Publishing 2008-01-01
Series:REGE Revista de Gestão
Subjects:
Online Access:http://www.revistas.usp.br/rege/article/view/36618