ORGANIZATION OF EFFICIENT MARKETING MANAGEMENT OF RETAIL ENTERPRISES ON MERCHANDISING BASIS
The integrated use of the merchandising tooling implies quality changes in the system of planning and management at the retail enterprise. The system approach to the communication and economic efficiency improvement of the sales promotion and field selling is recognized essential. With this in view,...
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| Format: | Article |
| Language: | Russian |
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Don State Technical University
2018-06-01
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| Series: | Вестник Донского государственного технического университета |
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| Online Access: | https://vestnik.donstu.ru/jour/article/view/386 |