SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland
Current changes in the business environment mean that the pursuit of economic development—without accounting for social welfare and environmental constraints—is replaced by the concept of sustainable development. Enterprises, in order to meet market requirements, adopt sustainable marketing as part...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-12-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/24/10659 |