Analysis of gender differences in the perception of properties: An application for differential semantics
This paper presents the application of differential semantics to identify the semantic space (structure) used by men and women to describe their perception of properties on sale. 112 men and 43 women evaluated 112 images of flats on sale at the time of the study in the city of Valencia (Spain) using...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2009-07-01
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| Series: | Journal of Industrial Engineering and Management |
| Subjects: | |
| Online Access: | http://www.jiem.org/index.php/jiem/article/view/44 |