THE DIGITAL TRANSFORMATION OF MARKETING TECHNOLOGIES: COOPERATIVE VECTOR

The domestic economy institutional structure evolution takes place in the fairway of global changes and the aggregator of such changes is information. This determines the dynamism and complexity of the counterparties interactions in all management spheres, where agriculture is especially vulnerable...

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Bibliographic Details
Main Authors: O. Vlasenko, О. Budnik
Format: Article
Language:English
Published: Zhytomyr National Agroecological University 2020-06-01
Series:Наукові горизонти
Subjects:
Online Access:https://sciencehorizon.com.ua/en/journals/6-91-2020/tsifrova-transformatsiya-markyetingovikh-tyekhnologiy-koopyerativniy-vyektor