INNOVATIVE APPROACH TO STRATEGIC MANAGEMENT OF THE ENTERPRISES

This article is the analogy between product innovations and process of strategic management, presents an approach to development of the enterprise development strategy.

Bibliographic Details
Main Authors: E. A. Fedorova, R. Yu. Boldyreva
Format: Article
Language:Russian
Published: Real Economy Publishing House 2014-11-01
Series:Стратегии бизнеса
Subjects:
Online Access:https://www.strategybusiness.ru/jour/article/view/11