VALOR PERCEBIDO E SEU IMPACTO NA LEALDADE: PROPOSIÇÃO E TESTE DE MODELO QUANTO AO RELACIONAMENTO ENTRE AS INSTITUIÇÕES DE ENSINO SUPERIOR E SEUS ALUNOS

VALOR PERCEBIDO E SEU IMPACTO NA LEALDADE: PROPOSIÇÃO E TESTE DE MODELO QUANTO AO RELACIONAMENTO ENTRE AS INSTITUIÇÕES DE ENSINO SUPERIOR E SEUS ALUNOS

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This article aims to contribute with Perceived Value studies, in the context of relationship marketing, focusing the research in the relationship among higher education institutions and their students. The objective was to develop and test a theoretical model which integrates components used by high...

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Bibliographic Details
Main Author: Valesca Persch Reichelt
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2012-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
perceived value
loyalty
educational services
relationship marketing
Online Access:http://www.redalyc.org/articulo.oa?id=319327516008

Internet

http://www.redalyc.org/articulo.oa?id=319327516008

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