Motivations to visit the Oktoberfest in Blumenau (BR) and Munich (Germany): A comparative analysis using the Partial Least Squares technique
It is impossible to develop effective tourism marketing actions and planning the communication without an understanding of the motivations of tourists for travel. The aim of this paper is to deepen the knowledge of the reasons for traveling festivals visitors. For this purpose we developed a survey...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2016-05-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/1044 |