Brain Potentials Highlight Stronger Implicit Food Memory for Taste than Health and Context Associations.

Increasingly consumption of healthy foods is advised to improve population health. Reasons people give for choosing one food over another suggest that non-sensory features like health aspects are appreciated as of lower importance than taste. However, many food choices are made in the absence of the...

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Bibliographic Details
Main Authors: Heleen R Hoogeveen, Jacob Jolij, Gert J Ter Horst, Monicque M Lorist
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4877055?pdf=render