Influence of customer value orientation, brand value, and business ethics level on organizational performance

Influence of customer value orientation, brand value, and business ethics level on organizational performance

Purpose – Customer value orientation, brand value and business ethics are critical variables to developing long-term relationships with customers and achieve sustainable sales growth over time. This research shows how the degree of orientation to customer value by the sales forces, brand value and...

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Bibliographic Details
Main Authors: Leslier Maureen Valenzuela Fernández, Francisco Javier Villegas Pinuer
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2016-06-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
We are working on the modifications following APA standards
but we have begun with the information in the webpage of APA
since we cannot download the manual "APA Manual: general rules of style and formatting of academic papers (2016)" developed by the FECAP Library. I have tried with all the links in the RBGN webpage (section 3. TEXT FORMATTING STANDARDS): https://rbgn.fecap.br/RBGN/about/submissions#authorGuidelines It yields an internet error. I would like to check the FECAP manual before sending it the final document. Can you please send it by e-mail
so I can download it? Thank you very much. Best
Customer value orientation
brand value
business ethics
organizational performance
Online Access:https://rbgn.fecap.br/RBGN/article/view/1701/pdf

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https://rbgn.fecap.br/RBGN/article/view/1701/pdf

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