Analisis Layanan Purna Jual Terhadap Kepuasan Pelanggan Alat Berat Kobelco Cabang Banjarmasin

Downturn in unit sales of heavy equipment nationwide since 2011 to 2015, also experienced by PT. Daya Kobelco CMI Branch of Banjarmasin, South Kalimantan. One of the company's efforts to maintain unit sales are expected to improve after-sales service that will satisfy the customers to keep buyi...

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Bibliographic Details
Main Authors: Makhfida Iswari, Nuril Huda
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2016-09-01
Series:JWM: Jurnal Wawasan Manajemen
Online Access:http://jwm.unlam.ac.id/id/index.php/jwm/article/view/82