A Contemporary Approach For Strategic Management in Tourism Sector: PESTEL Analysis on The City Muğla, Turkey
The scope of the present study is to estimate the influence of the PESTEL dimensions (political, economic, social, technological, environmental and legal) on the tourism sector in Muğla, Turkey. For this purpose, a research has been carried out on the top managers of three, four and five-star hot...
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| Format: | Article |
| Language: | English |
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Isarder
2018-06-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | https://isarder.org/2018/vol.10_issue.2_article32_full_text.pdf |