THE ROLE OF CREATIVITY FOR ACHIEVING PERFORMANCE IN MANAGEMENT

The present paper aims to illustrate the role that creativity holds in achieving a higher level of performance, whether we speak about micro level enterprises, small or medium sized organizations. The first part of the paper highlights theoretical aspects in defining creativity, as well as stating t...

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Bibliographic Details
Main Authors: Suzana Demyen, Jeanina Ciurea
Format: Article
Language:deu
Published: University of Oradea 2016-07-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
Online Access:http://anale.steconomiceuoradea.ro/volume/2016/n1/88.pdf