CRM as a new functional form of intra-company coordination of production enterprises

The article reveals the essence of CRM-system as a new methodology of running a business, which is becoming more common in recent times and involves forming the mechanisms of interaction with clients, focusing on the priority of their needs, creating a platform to attract new customers, as well as t...

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Bibliographic Details
Main Authors: Reznik Galina, Paramonova Lidia
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2016-06-01
Series:Traektoriâ Nauki
Subjects:
Online Access:http://pathofscience.org/index.php/ps/article/view/174