THE INFLUENCES IN THE FIRM'S PURCHASING DECISIONS: AN EXPERIMENTAL STUDY
The topic of anxiety has been strongly discussed in the areas of psychology and marketing, especially when analyzing consumer behavior, however, the subject is still little explored in the processes of purchasing in the area of Operations Management (OM). In this sense, this study explores the topic...
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| Format: | Article |
| Language: | English |
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Universidade Fumec
2018-03-01
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| Series: | Faces: Revista de Administração |
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| Online Access: | http://www.fumec.br/revistas/facesp/article/view/5203 |