Mission statement: an analysis of the effectiveness and main elements found in the missions of brazilian publicly traded companies Misión Institucional: un análisis de la efectividad y de los principales elementos presentes en las misiones de empresas brasileñas de capital abierto Missão institucional: uma análise da efetividade e dos principais elementos presentes nas missões de empresas brasileiras de capital aberto
The main purpose of this paper is to objectively evaluate elements of mission statements of publicly traded companies in Brazil. For this purpose 557 companies on the BOVESPA website were selected for analysis. However, the great majority of these companies had no electronic address or did not discl...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2011-09-01
|
| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | http://www.revistas.usp.br/rege/article/view/36743 |