A Study on the Impact of Personality Traits on Attitudes Towards Social Media Influencers
Companies increasingly collaborate with social media influencers (SMIs) to promote product and service brands (Jin & Muqaddam, 2019). There has so far been limited research examining how the personality traits of consumers may impact the extent to which they are influenced by SMIs. This s...
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| Format: | Article |
| Language: | English |
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Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2021-04-01
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| Series: | Multidisciplinary Business Review |
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| Online Access: | https://journalmbr.net/index.php/mbr/article/view/801 |