Ethics in the Institution of Consumers’ Protection
This article aims at emphasizing the level of institutional ethics for the needs of an organization, which is the consumersř protection. By the means of this marketing research which has as a starting point the Fishbein- Rosenberg model, we wish to point out the importance of the main attributes...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2014-04-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/2352/2079 |