Country Image of Kazakhstan: From Stereotype and Critique to Positive National Branding
In the framework of nation building processes, Kazakhstani government works on a positive national branding. For this, it decided to host international mega events such as Olympics and World Expo. In 2011, Asian Olympic Games took place in Astana and Almaty cities. In 2017, Kazakhstan will ho...
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| Format: | Article |
| Language: | English |
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IEECA
2015-03-01
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| Series: | Journal of Eastern European and Central Asian Research |
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| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/78 |