Proposing value-based technology acceptance model: testing on paid mobile media service
Abstract Rapid growth of online media markets among world populations led to attempts by companies to exploit mobile services as part of business planning practices. Relatedly, this study examines adoption of paid mobile media service (i.e., Amazon Prime Video) as a source of new information and com...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2019-03-01
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| Series: | Fashion and Textiles |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40691-018-0163-z |