Analysis of the marketing environment of the organization on the basis of the cognitive approach
This article describes one of the most significant factor in the development of the organization - marketing environment. Concretized the concept of process mechanism. Particular attention is paid to the construction process of analyzing the marketing environment in the implementation of innovations...
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| Format: | Article |
| Language: | Russian |
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Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
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| Online Access: | https://www.pp-mag.ru/jour/article/view/1047 |
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doaj-cea40b03289340c3b01346902f0aee3e2021-07-28T12:59:33ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-010233393441046Analysis of the marketing environment of the organization on the basis of the cognitive approachT. Y. Shpakova0The Branch of National Research University «Moscow Power Engineering Institute» in SmolenskThis article describes one of the most significant factor in the development of the organization - marketing environment. Concretized the concept of process mechanism. Particular attention is paid to the construction process of analyzing the marketing environment in the implementation of innovations in terms of the cognitive approach to the buyers in making purchasing decisions.https://www.pp-mag.ru/jour/article/view/1047«механизм» процессаanalysis of the marketing environmentthe «mechanism» of the processcognitive tendencies |
| collection |
DOAJ |
| language |
Russian |
| format |
Article |
| sources |
DOAJ |
| author |
T. Y. Shpakova |
| spellingShingle |
T. Y. Shpakova Analysis of the marketing environment of the organization on the basis of the cognitive approach Путеводитель предпринимателя «механизм» процесса analysis of the marketing environment the «mechanism» of the process cognitive tendencies |
| author_facet |
T. Y. Shpakova |
| author_sort |
T. Y. Shpakova |
| title |
Analysis of the marketing environment of the organization on the basis of the cognitive approach |
| title_short |
Analysis of the marketing environment of the organization on the basis of the cognitive approach |
| title_full |
Analysis of the marketing environment of the organization on the basis of the cognitive approach |
| title_fullStr |
Analysis of the marketing environment of the organization on the basis of the cognitive approach |
| title_full_unstemmed |
Analysis of the marketing environment of the organization on the basis of the cognitive approach |
| title_sort |
analysis of the marketing environment of the organization on the basis of the cognitive approach |
| publisher |
Russian Academy of Entrepreneurship |
| series |
Путеводитель предпринимателя |
| issn |
2073-9885 2687-136X |
| publishDate |
2020-01-01 |
| description |
This article describes one of the most significant factor in the development of the organization - marketing environment. Concretized the concept of process mechanism. Particular attention is paid to the construction process of analyzing the marketing environment in the implementation of innovations in terms of the cognitive approach to the buyers in making purchasing decisions. |
| topic |
«механизм» процесса analysis of the marketing environment the «mechanism» of the process cognitive tendencies |
| url |
https://www.pp-mag.ru/jour/article/view/1047 |
| work_keys_str_mv |
AT tyshpakova analysisofthemarketingenvironmentoftheorganizationonthebasisofthecognitiveapproach |
| _version_ |
1721277634665512960 |