Analysis of the marketing environment of the organization on the basis of the cognitive approach
This article describes one of the most significant factor in the development of the organization - marketing environment. Concretized the concept of process mechanism. Particular attention is paid to the construction process of analyzing the marketing environment in the implementation of innovations...
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Format: | Article |
Language: | Russian |
Published: |
Russian Academy of Entrepreneurship
2020-01-01
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Series: | Путеводитель предпринимателя |
Subjects: | |
Online Access: | https://www.pp-mag.ru/jour/article/view/1047 |