"God of Small Things": Service Interaction's Roots in Regulatory Focus and Affectivity
We link regulatory focus, positive and negative affective states, and service behaviors to suggest that, salespersons' service interactions depend on their motivation (promotion- or prevention-focused) and their emotional responses during the service encounter. Based on in-depth interviews with...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen
2014-06-01
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| Series: | Interpersona: An International Journal on Personal Relationships |
| Subjects: | |
| Online Access: | http://ijpr.psychopen.eu/article/view/127 |