Influence of Electronic Word of Mouth on Purchase Intention of Fashion Products on Social Networking Websites
The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the ou...
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| Format: | Article |
| Language: | English |
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Johar Education Society
2017-08-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
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| Online Access: | http://www.jespk.net/publications/384.pdf |