In Pursuit of Sustainable Mobile Policy: A Study of Consumer Tariff Preferences under Uncertainty
Literature suggests that consumers expect disutility not only from payment uncertainties but also from reference uncertainties embedded in mobile plans. This paper develops a model of mobile plan choice incorporating both reference and payment uncertainties and uses this model to derive testable imp...
Main Authors: | Seunghee Han, Jooyong Jun, Eunjung Yeo |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-01-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/13/2/540 |
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