In Pursuit of Sustainable Mobile Policy: A Study of Consumer Tariff Preferences under Uncertainty

Literature suggests that consumers expect disutility not only from payment uncertainties but also from reference uncertainties embedded in mobile plans. This paper develops a model of mobile plan choice incorporating both reference and payment uncertainties and uses this model to derive testable imp...

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Bibliographic Details
Main Authors: Seunghee Han, Jooyong Jun, Eunjung Yeo
Format: Article
Language:English
Published: MDPI AG 2021-01-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/2/540