The Role of Customer Value, Islamic Brand Preference, and Image on Deposit Decision
The objective of this study is to examine the direct effect of syariah brand preference and image on deposit decision, and the indirect effect among its relationship through customer value. About 200 respondents from 4 syariah state-owned banks in Malang taken as sample in this study. By using PLS (...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Merdeka Malang
2018-06-01
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| Series: | Jurnal Keuangan dan Perbankan |
| Subjects: | |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jkdp/article/view/1341 |