CUSTOMER SATISFACTION AND LOYALTY THEIR ANALYSIS
Any company should carry out at the same time certain activities with a view to attract customers and retention, investing various resources, depending on the level of development of the company, of the product/service and of the market. This article refers to the analysis strategies implemented...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2015-06-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-03%20Special/52_Romanescu.pdf |
| Summary: | Any company should carry out at the same time certain activities with a view to attract customers
and retention, investing various resources, depending on the level of development of the company, of the
product/service and of the market. This article refers to the analysis strategies implemented by the managers with a
view to attract new customers, but also for the maintenance of the existing, more exactly maintaining those customers
who are included in the portfolio company. Conclusion resulting from this material makes a demarcation between the
two strategies customer-facing and implemented by company managers, more exactly which is the most important
strategy for developing their own business. This Article plays a model for the assessment of customer satisfaction,
which is applicable within the framework of a company who wishes to be successful on the market action and be
competitive. |
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| ISSN: | 1844-7007 1844-7007 |