CUSTOMER SATISFACTION AND LOYALTY THEIR ANALYSIS

Any company should carry out at the same time certain activities with a view to attract customers and retention, investing various resources, depending on the level of development of the company, of the product/service and of the market. This article refers to the analysis strategies implemented...

Full description

Bibliographic Details
Main Author: ROMANESCU MARCEL LAURENTIU
Format: Article
Language:English
Published: Academica Brâncuşi 2015-06-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2015-03%20Special/52_Romanescu.pdf