ANALISIS SEMIOTIK PERUBAHAN PERSEPSI MASKULINITAS DALAM IKLAN MINUMAN SUPLEMEN INDONESIA
The development of reformation era has provided diverse discourses of masculinity that develop in Indonesia society. This paper aims to examine the changing perceptions of masculinity in Indonesia supplementary beverage advertising. Based on the theory of semiotics expressed by Roland Barthes, this...
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| Format: | Article |
| Language: | English |
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Universitas Pendidikan Indonesia
2019-02-01
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| Series: | Jurnal Pendidikan Bahasa dan Sastra |
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| Online Access: | https://ejournal.upi.edu/index.php/BS_JPBSP/article/view/15514 |