Development and Marketing of Solar Innovations: A Case Study
This study aims to examine the process of development and marketing of CIS technology as a major innovation in solar technology through the case of Würth Solar GmbH Co. KG., which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the developmen...
Main Authors: | Harald Wirtz, Markus Janssen |
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Format: | Article |
Language: | English |
Published: |
Universidad Alberto Hurtado
2010-08-01
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Series: | Journal of Technology Management & Innovation |
Subjects: | |
Online Access: | http://www.jotmi.org/index.php/GT/article/view/547 |
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