Development and Marketing of Solar Innovations: A Case Study

This study aims to examine the process of development and marketing of CIS technology as a major innovation in solar technology through the case of Würth Solar GmbH Co. KG., which is the first company worldwide to have started mass production of CIS-solar modules. This article reports the developmen...

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Bibliographic Details
Main Authors: Harald Wirtz, Markus Janssen
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2010-08-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:http://www.jotmi.org/index.php/GT/article/view/547