Theoretically encompassing B2C relationships in the hospitality industry
Having witnessed the technological revolution that has taken place in the hospitality industry, the aim of this study is to encompass theoretical approaches used in customer behaviour research and to provide a comprehensive understanding of crucial aspects necessary for enhancing business-to-consume...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Algarve
2019-05-01
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| Series: | Dos Algarves: A Multidisciplinary e-Journal |
| Subjects: | |
| Online Access: | http://www.dosalgarves.com/index.php/dosalgarves/article/view/174/233 |