Marketing of consistency: Communicating with the masses
Globalisation meant to bring free flow of people, ideas, information and goods; this aim was only partially achieved. Cooperation creates consistency and in this regard double standards are present and economic possibilities and boundaries are created in order to fulfil domestic or geo-political goa...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201533079D.pdf |