A questão da releitura e da citação no processo de criação publicitária
In this article, we address the use of citationism on the process of creating advertisements, establishing links between artistic creation and advertising creation, understanding their characteristics and functions. To do so, we will focus on the dynamics of the agency and its advertising sectors, p...
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| Format: | Article |
| Language: | English |
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Universidade da Beira Interior
2013-06-01
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| Series: | Estudos em Comunicação |
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| Online Access: | http://www.ec.ubi.pt/ec/13/pdf/EC13-2013Junho-13.pdf |