Some aspects of legal regulation of sports marketing
There are different marketing activities generating money for sport subjects depending on their properties which are offered for commercial exploitation. Marketing consists of different tools and ways how to generate money for sport such as selling of broadcasting (TV) and media rights, sponsorship,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Pravni fakultet Sveučilišta u Splitu
2021-01-01
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| Series: | Zbornik Radova Pravnog Fakulteta u Splitu |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/366417 |