The role of filmic language in the establishment and strengthening of workgroups: applications of observational study Lenguaje fílmico en la formación y en el fortalecimiento de grupos y equipos de trabajo: aplicaciones del estudio observacional A linguagem fílmica na formação e no fortalecimento de grupos, equipes e times de trabalho: aplicações do estudo observacional

Use of commercial motion pictures in teaching-learning processes of administration is discussed with visual, interactive and observational texts. This observational study intends to show some cases where the filmic language was used in a context to establish and strengthen work groups, teams and tas...

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Bibliographic Details
Main Authors: Nildes R. Pitombo Leite, Fábio Pitombo Leite
Format: Article
Language:Portuguese
Published: Emerald Publishing 2010-03-01
Series:REGE Revista de Gestão
Subjects:
Online Access:http://www.revistas.usp.br/rege/article/view/36695