Development and standardization of methods for promoting products on the example of bakery products
The popularity of products depends not only on its quality, but also on the activities that have been undertaken to promote it in the market. The media plan developed for this purpose should be based on the use of scientific approaches, since the success of an advertising campaign directly depends o...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Voronezh state university of engineering technologies
2018-04-01
|
| Series: | Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij |
| Subjects: | |
| Online Access: | https://www.vestnik-vsuet.ru/vguit/article/view/1663 |