THE INTERCULTURAL IMPACT OF MARKETING CAMPAIGNS OF THE BENETTON BRAND
Ad campaigns created in-house in Benetton - United Color of Benneton, by Oliviero Toscani, the a known avant-garde photographer, made around the world to talk about the company for over 20 years. Black woman breastfeeding a white child, an AIDS photographed faces of dying or sentenced to death in Am...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2014-11-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: |
https://seaopenresearch.eu/Journals/articles/MI_31_57.pdf
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