Festival motivation and loyalty factors
Every year hundreds of festivals and host communities around the world face increased competition from both each other and from other entertainment options available to the consumer. It is imperative that festival organizers understand tourist motivations for attending festivals in order to cond...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2014-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/656/1172 |