The Four Cultures: Media Studies at the Crossroads

The commentary traces four distinct but overlapping cultures in US media studies: (1) speech and rhetoric, (2) a media research field centered on the mass communication trades, (3) one detached from those trades, and (4) film studies. I point to each culture’s institutional history, typical academic...

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Bibliographic Details
Main Author: Jefferson D. Pooley
Format: Article
Language:English
Published: SAGE Publishing 2016-02-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305116632777