Analysis of Perceived Value and Travelers’ Behavioral Intention to Adopt Ride-Hailing Services: Case of Nanjing, China
This study explored travelers’ behavioral intention to adopt ride-hailing services. With regard to perceived value, several factors related to perceived benefit and perceived sacrifice were considered. Moreover, subjective norm and perceived policy support were further introduced into the concept mo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2020-01-01
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| Series: | Journal of Advanced Transportation |
| Online Access: | http://dx.doi.org/10.1155/2020/4380610 |