Lotação Espacial e Percepção de Valor dos Consumidores no Varejo

Lotação Espacial e Percepção de Valor dos Consumidores no Varejo

The perceptions of spatial and human crowding are factors that can influence in a relevant way the choice of the consumer by one or another store. The purpose of this article is to verify how the store environment crowding influences the consumer’s perception of value and purchase intention. For thi...

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Bibliographic Details
Main Authors: Cleber da Costa Webber, Mauro Sérgio Vanin, Kenny Basso
Format: Article
Language:English
Published: Konrad Lorenz Fundación Universitaria 2018-07-01
Series:Suma de Negocios
Subjects:
"Crowding
lotação espacial
percepção de valor
intenção de compra
spatial density
perceived value
purchase intention
Online Access:https://editorial.konradlorenz.edu.co/2018/11/lotacao-espacial-e-percepcao-de-valor-dos-consumidores-no-varejo.html

Internet

https://editorial.konradlorenz.edu.co/2018/11/lotacao-espacial-e-percepcao-de-valor-dos-consumidores-no-varejo.html

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