AMIZADE, PRAZER E FELICIDADE: RELAÇÕES ENTRE ATRIBUTOS E VALORES NA ÓTICA DE CONSUMIDORES DE COMIDA JAPONESA

AMIZADE, PRAZER E FELICIDADE: RELAÇÕES ENTRE ATRIBUTOS E VALORES NA ÓTICA DE CONSUMIDORES DE COMIDA JAPONESA

This paper aims to analyze the relation between attributes and values perceived among the consumers of Japanese food in Fortaleza, Brazil. The research is theoretically based upon in consumer behavior approaches, values and Means End Chain Theory (MEC). There were made thirty in depth interviews wit...

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Bibliographic Details
Main Author: Joiza Angélica do Carmo
Format: Article
Language:English
Published: Universidade Federal do Ceará 2012-12-01
Series:Contextus
Subjects:
Consumer behavior
Japanese food
Values
Means End Chain
Laddering.
Online Access:http://www.contextus.ufc.br/index.php/contextus/article/view/320/140

Internet

http://www.contextus.ufc.br/index.php/contextus/article/view/320/140

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