Príncipe ou Sapo? Os estereótipos masculinos em spots brasileiros e portugueses

Inspired by Queiroz (2007), Garboggini (2005) and Dantas (1997), this article compares the use of male stereotypes in Brazilian and Portuguese television advertising. For a long time, the dominant and conqueror man was used as an ideal standard for advertising, but in recent decades this has been ch...

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Bibliographic Details
Main Author: Simone Freitas
Format: Article
Language:English
Published: Centro de Estudos de Comunicação e Sociedade (CECS) 2012-06-01
Series:Comunicação e Sociedade
Subjects:
man
Online Access:https://revistacomsoc.pt/article/view/1554

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